Released on = January 11, 2007, 12:46 pm

Press Release Author = LifeCapture Interactive

Industry =

Press Release Summary = LifeCapture Interactive teams with Bell and Summerhill to
build smashing new revenue-generating website

Press Release Body = Toronto - January 11, 2007 - Lifecapture Interactive today
launched an innovative website that offers advertisers an opportunity to buy real
estate in Landsdowne, the hilarious online world based on the real-life exploits of
characters from the popular Crash Addicts television program. Airing on OLN Canada
since November, the Crash Addicts reality series, produced by Toronto's Summerhill
Television, follows the exploits of several drivers as they compete each week to
first build, then smash up, various vehicles in a demolition derby.

Lifecapture Interactive, with financial support from the Bell Broadcast and New
Media Fund, produced the entire online property, including creative development,
video production, 3D animation, sound design, as well as website development and the
ongoing hosting solution.

The Crash Addicts online version features bios of the characters, a show schedule
and an online forum for fans, but it's in the interactive world of Landsdowne that
the fun happens. Visitors are provided a bird's-eye view where they can fly over
various buildings in a rural location. They can choose to visit "The Barn" where
cast members such as "Hot Rod" Joey Kemp or Tammy "Bubbles" Bruce tell tall tales,
or head over to "The Baitshop" to buy Crash Addicts merchandise, or they can even
get in a car to go to "The Drive-in" that features smash-up derby clips from past
episodes.

"Crash Addicts online extends an existing story and brand online, as well as
providing a cutting-edge, fun experience through the seamless integration of Video,
Flash and 3D technologies," says James Milward, Senior Creative Producer at
Lifecapture Interactive. "The partnership with the Bell New Media Fund and
Summerhill has enabled us to articulate a new kind of online advertising that
reaches far beyond banner ads."

A "For Sale" sign on a vacant plot of land just down the road from the other
attractions in the interactive world offers companies the opportunity to embed their
brands seamlessly into the storyline of this rich interactive experience. Milward
says this type of immersive advertising offers marketers a way to connect with a
specific demographic that come to a site looking for an entertainment-based
experience.

"The tone and excitement of our television series has been perfectly captured in the
interactive website. As a result, the appeal of this property is greatly enhanced
for the audience and advertisers alike", said Lee Herberman, Executive Producer,
Summerhill Television.

About Lifecapture Interactive
Lifecapture Interactive is a leading interactive and digital marketing solutions
provider, developing off- and online integrated custom e-solutions for businesses
internationally. Lifecapture was named to PROFIT magazine's 2006 HOT 50 list that
ranks Canada\'s fastest-growing companies.

The firm offers a range of service through its Advanced Tactics Program, including
high definition video production, 3D, sound, and flash motion media to enrich user
experiences on the Internet. We architect and produce custom web property solutions
for medium to large sized corporations. For more information about Lifecapture
Interactive, please visit www.lifecaptureinteractive.com.



Web Site = http://www.crashaddicts.com

Contact Details = Geoff Whitlock
President
Lifecapture Interactive
416.408.4669 x 2222
geoff@lifecapturemedia.com